This project's primary objective was to move beyond conventional charity appeal films, instead developing a campaign that would evoke a profound emotional response from viewers, subtly prompting them to consider including Cornwall Wildlife Trust in their wills.

This campaign required close collaboration with the client to define and iterate on an evolving brief. Following internal creative development, we settled on a 'postcards' aesthetic. This concept leveraged wide statics, combined with slow movement to craft poignant, gentle scenes, allowing the viewer time to build a personal connection to the shown environment.

As the project lead, I drove the campaign from initial concept through final delivery. My responsibilities included leading internal creative direction and managing the continuous client relationship to adapt the creative output. On the production side, I was responsible for planning all shoot arrangements and sourcing local locations suitable for both the film and the accompanying print campaign stills. The final stage involved highly collaborative post-production management, where I worked with our edit team to develop and guide the process to incorporate internal and external feedback.